It’s
a religious war that’s been raging across the Internet for nearly a
decade. iPhone owners would never allow their manicured fingers to be
sullied by an Android touchscreen. Fans of Android phones sneer at Apple
snobs, declaring their loyalty to all things Google.
The truth? Android and iOS users have a lot more in common with each other than either group would like to admit. Earlier
this month, Yahoo Research surveyed 1,000 smartphone owners on a wide
range of topics.* Half of the respondents said they used iOS devices,
the other half Android. Here’s what we found out about them, beyond
their preferences in smartphones.
(Are
these numbers definitive? Of course not. With a margin of error of
roughly 4.5 percent, some of the differences we noticed could probably
sway either way. Our research department warned us not to go there. We
went anyway.)
Demographically,
the Apple owners in our survey self-reported to be better educated and
to make more money. The Androidistas tended to be slightly older and
more likely to live in the Midwest or the East. Politically, they’re
more or less identical.But beyond those superficialities, we found some fascinating (if slight) differences.
Pet pals
If
they had to pick just one furry companion to spend the rest of their
lives with, 62 percent of iPhoners would choose cuddly puppies; 56
percent of Androids said the same. One out of three Google-users would
go for adorable kittens, but only 25 percent of Appletons.
Music
If
stranded on a desert island with only one type of music to listen to,
more than half of all smartphone owners would choose rock ‘n’ roll while
they waited to be rescued. (How they’d reach a viable music-streaming
service out there in the middle of the ocean is another matter.) But
Apple fans are slightly more inclined to listen to classical (16 percent
to 13 percent), while their counterparts lean more toward hip-hop (13
percent to 8 percent).
Ringtones
When
forced to pick one anthemic ringtone, Android fans preferred
Steppenwolf’s 1960s classic “Born to Be Wild” (35 percent, compared to
32 percent of Apple-eaters). More Appleheads (39 percent) opted for
Bruce Springsteen’s ‘80s nugget “Born in the USA.” Only one in six
smartphone users chose Lady Gaga’s “Born This Way” or the Boss’s “Born
to Run.”
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